The secret of success

The secret to success is ideas, creativity through.

 

In this article I want to tell you a story. Want to tell the story of the most famous men in the world and the secret of the success they have achieved in their lives. If you fully understand this article, I am sure that you save it in your favorites.
I can tell you that the first secret lies in being able to read the whole article.

The secret of success we have forgotten growing up.

 We were low and small, funny and cute, we were kids. But above all, we were extremely happy and wiser now.We spent our days to paint, to color, to wage war, to fly the food right into our mouth as if it were an airplane: the stories and occasions of happiness were everywhere.
It was enough just to pass the time, still less for fun, but the amazing thing was the ease with which we could be surprised by anything.
Then, something changed.

Today we are more stressed, less happy, more nervous, but mostly less creative. Why could this happen?
What has been the discovery of love? Work? The routine of the day? the dramas of life?
Maybe everything, maybe none of this.


One thing is certain: we have ceased to amaze us.
We no longer listen to our breath, so is automatic. We do not observe the most intense green of the trees are just trees. Not savor most meals, we just eat more. We do not read most of the books, so there are blog posts. We do not read more blog posts, so there are already tweets and micro-information to summarize everything.
We have ceased to live in the present and to listen to ourselves, we live in anxiety projected future obligations and not dedicate time to ourselves.

It 'really a shame.

A shame because it is here that lies the secret of success.
The most famous people in the world have achieved through simple and great ideas, and great ideas are born from the simple creativity.

The ideas are all around us, in the present. Newton discovered the force of gravity with the fall of an apple, probably we do not even recognize it the fall of the apple, it would be an event too trivial.Our problem is that we reduce it simple to banality and triviality pay no attention given our lack of attention to this.
How will you be able to have great ideas if you have lost your creativity and your ability to amaze you?

The secret of success lies in creativity and innovation

My attachment to creativity is born by reading Tony Buzan's book "Mind Mapping". Tony explains pretty well how creativity generally the best all our mental abilities.
Often we tend to attribute to the word "creativity" a meaning quite simple, a sort of attribute of the person capable of creating works pleasing to the eye and ingenious in form.
But creativity is not just this, it is an entire field of study and an ability essential for the individual.

Always remember:

The best business ideas are conceived by the best and the best ideas are the result of strong creativity.

In addition, usually the success of a new business goes hand in hand with its degree of innovation is essential that the business has its own "why" that distinguishes it from potential competitors and to make it more competitive.
But what is innovation?

Peace I define innovation as a practical and tangible result of a process of imagination and creativity that is premised on the passion and the will to do better.
I think now there appears to be quite close relationship that exists between creativity, innovation and success.


But there's more!
As stated by Dan Pink in his TED speech , we're going to encounter an automation process where tasks more technical, mathematical and mechanical systems are increasingly being attributed to computers and electronic devices that replace humans in their application.
Are always the most sought after professionals able to cover those positions where labor is required the use of creativity: there is no doubt that in decision-making and imagination linked to positions of management, marketing, etc. .. machines can not yet sotituire the role of the individual human being.

We have two hemispheres, let's use them.

 In our minds there are two hemispheres: the left one, dedicated to the logic and reasoning and the right, dedicated to creativity and imagination.
The most amazing minds in history could work synergistically to both hemispheres, achieving extraordinary ideas from the creative point of view and at the same time perfect from a technical standpoint.
Today 70% of individuals involuntarily prefers the use of the right hemisphere.

Let's find out together what you use most of your hemispheres: look at the following gif ballerina turns to the side.


Now, the question is going to seem a bit 'strange, but in what sense is spinning ballerina?
If you see her turning clockwise will mean that unlike the 70% of individuals belong to the category of creative, if it turns counterclockwise people are related to the technical side of life.
In addition, if you concentrate will probably also be able to "reverse" the way in which mentally rotate the figure in the image, although usually most people tend to see the dancer turning anti-clockwise, at first glance. 
I invite you to leave your answer in the comments funny to do a survey on the type of audience that reads this blog ;-)

Creativity as a source of well-being and determination.

 Creativity is also a source of physical and mental wellbeing: Have you ever tried to concentrate in doing anything that requires the use of your imagination or your manual? Surely you have noticed the sense of peace that one feels while in these activities.
I have already talked about the benefits that I got in my approach to meditation traditional, but focus on something in a creative way can be a form of meditation alternative, as it frees the mind from the different thoughts of the day to put their attention on a single stimulating activity.


Always remember:

In so doing, not in owning, you will find happiness!

Moreover, when we want one thing, 90% of the emotions we feel in the path to achieve it and, once obtained, the categorize as "trivial," dimenticandocene short.

Some cases of business success.

Behind every success story there is a richness and creative that produces great ideas and a clever salesman who places them on the market.
No one has such knowledge can lead to a successful business without the use of extraordinary minds, remember that.
So if you are aware of belonging to one of two categories, know that to put on a successful business you need to find your companion of adventure that you complete.
I want to offer some success stories of companies that have introduced the creativity among its principles of operation.

Google

Google employees are free to devote 20% of their salaried time to work on a project fruit of their own creativity.
Do you think that 70% of the more grandiose ideas we enjoy every day, including the same Gmail and Calendar, have been designed by the employees in their free moments of creativity.

The method Rowe

According to the method Rowe , recognized throughout the world and adopted in different multinational companies, the company relies on the employee to complete a project, it is agreed a maximum amount of time to finish it, then it will be the same employee to decide how, where and especially how to work according to their own creativity.

Apple's success

According to the theory of the Golden Circle by Simon Sinek, Apple's success would be attributed to its ability not to sell products but to sell ideas.
According to the theory of Simon the people do not buy what we sell, but what we are and why we do it.
An example of an advertising campaign for a normal computer would be:

Buy asus XCORE, is well designed, simple and beautiful. In short, the computer that you Cambira life!

And here's the Apple campaign:

Everything we do is to believe in the challenges the status quo and thinking differently.
Every day we challenge the status quo by making simple, well-designed computer
E 'for this extraordinary technology that we do!

It seems pretty clear that Apple sells as the campaign first of all their ideology and their way of thinking.
Apple campaign structure:
WHY '-> AS -> WHAT

• Why: who we are, what we do and what are the motivations that drive us to do so.
• How to: how we do it
• What: what we produce. (At this point the product is sold)

I think it looks pretty clear that Apple makes use of creativity to sell their products. If he had done so instead technician probably today, in the apple store, would read "Buy the new macbook with 250gb HD and 4gb ram ddr3" rather than "and now changes everything, again."

Thanks Darius, but now?

Now I think we can conclude here that the first monologue on creativity and the secret of the success of big business, which surely will follow.
What I can advise you to do is get back to studying, but with a brush in hand ;-)
Seriously, develop creativity, you can: there are books about it , and you can even start now rediscovering long-forgotten passions for activities such as drawing, painting, reading, cooking or photography in the parks.

If you have a company ask if creativity is the order of the day within your business. Maybe try to inform you about other companies that have been able to enjoy the effects of creativity in addition to those I have mentioned.


Creativity can be integrated into your work or daily life through mind maps, which are a very powerful tool if you still do not know them.
Mind maps, which should not be confused with concept maps, allow the synergetic use of both hemispheres applied to your work.
To know more about them, I invite you to read "Mind Maps" by Tony Buzan , as well as the inventor of this valuable tool.



The book is very easy to read and includes many examples and practical exercises.
Good creativity at all.

Credit & thanks to..Dario Vignali